Aurora Studio team collaborating in a bright studio space

Our story

Aurora began in 2014 as a two-person studio in a sunlit loft with more ambition than square footage. We were designers who wanted to work differently — not as order-takers but as creative partners embedded in our clients' vision.

Over the years, that vision has grown into something larger. Today we're a team of twelve, working from our studio with clients spanning four continents. We've built brands for scrappy startups and established institutions, always approaching each project with the same principle: design that serves the story, never the other way around.

Our work has been recognized by D&AD, ADC, and the Type Directors Club. But the recognition we value most is the trust our clients place in us — the kind that leads to five, ten, fifteen-year collaborations.

We're always looking for partners who care as much about craft as we do. If that sounds like you, we'd love to hear from you.

How we work

From discovery to delivery — a collaborative framework that ensures every decision is intentional.

01

Discover

We immerse ourselves in your world — market research, stakeholder interviews, competitive analysis, and brand audits.

02

Define

We distill insights into a strategic direction. Brand architecture, positioning, and visual territory exploration.

03

Design

Iterative development of visual identity, typography, color systems, and application across every touchpoint.

04

Deliver

Comprehensive brand guidelines, asset packages, and ongoing creative direction to ensure faithful implementation.

Our values

Craft over speed

We'd rather deliver one exceptional project than a dozen mediocre ones. Every detail matters — the curve of a letter, the weight of a line, the rhythm of a layout.

Partnership, not service

Great work comes from genuine collaboration. We embed ourselves in your world, challenge your assumptions, and champion ideas that serve your long-term vision.

Less but better

We believe in the power of restraint. Our designs are stripped of ornamentation that doesn't communicate — every element earns its place through purpose.

Meet the team

Lena Voss, Founder & Creative Director

Lena Voss

Founder & Creative Director

Marcus Reed, Design Director

Marcus Reed

Design Director

Aiko Tanaka, Senior Designer

Aiko Tanaka

Senior Designer

Let's create something together

Every great project starts with a conversation. Reach out and tell us about your vision.